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About Us

At Long, Barrell & Company, you can always expect us to be open and objective in our discussions about your financial objectives and our associated fees. We understand the importance of a relationship built on frequent client interaction, mutual respect, and uncompromising trust. In fact, many of our clients see us on a monthly basis, which provides an open forum for financial discussions throughout the year.

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Our entire staff is committed to provide outstanding personalized service. In fact, our partners and managers meet regularly with our clients and play an active role in ensuring that our clients’ needs are met quickly and efficiently. Our business philosophy is based on maintaining a close personal relationship with those we serve, while offering them our broad financial expertise and responsive solutions. We match each client with an account manager and service team equipped with the optimum level of experience. Our “team” approach to customer service enables our clients to get accurate, timely answers from the team member best qualified to respond. And, our low turnover of staff members ensures long-term client-staff rapport based on mutual trust. As a company, we believe that cooperation and understanding between our staff and our clients is critical to achieving success. We are proud to be small enough to provide our clients with close, personal attention, yet large enough to offer a comprehensive list of clear, constructive, and practical business solutions…for today…and tomorrow.

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Our Team

Kevin Bowman           Sandra Epting

In Memory of
George S. Barrell

Long Barrell Partners

Partners Menu
Jack W. Long, Jr

jack-lg-picJack W. Long, Jr is a member of the American and Pennsylvania Institutes of Certified Public Accountants.  A practicing CPA for over forty years, he is the managing partner of Long, Barrell & Co., Ltd which he joined in 1975.

Professionally, he is a former President of the Reading Chapter of the PICPA.  He has presented courses on accounting and auditing topics at various professional organizations.  Jack serves as a peer reviewer of accounting and auditing practices for the PICPA with a specialty in firms auditing local government clients and retirement plans.

Jack has many construction and professional service clients. In addition to a CPA certificate obtained in 1973, he holds a Series 65 Securities License.

Jack serves as the audit partner or audit reviewer on all of the firm’s audit clients.

Jack resides in Denver, Lancaster County, with his wife.

Tracey L. Etchberger

tracey-lg-picTracey L. Etchberger is a member of the American and Pennsylvania Institutes of Certified Public Accountants and the Association of Certified Fraud Examiners. A CPA since 2002 and a CGMA (Chartered Global Management Accountant), Tracey is responsible for the firm’s audit and attestation engagements, human resources, and also supports quality control.

In addition to preparing financial statement reviews and compilations for the firms small to medium size client base, Tracey specializes in serving the firms governmental audit clients. She periodically subcontracts with an external enitity to provide training on governmental and accounting fundamentals.

Tracey serves with the PICPA as a Peer Reviewer and on various Reading Chapter committees.

Tracey is a Lean Six Sigma Certified Green Belt in quality principles; a designation she earned while working in private industry.

Tracey resides in Penn Township, Berks County, with her husband and two children.

Kimberly A. Fox

kim.lg.pic181Kimberly A. Fox is Partner of Information Technology and a leader in the Tax Department of Long, Barrell & Co., Ltd. She has been employed by the firm since her graduation from Penn State University with a B.S. in Accounting in 1986.

In addition to maintaining the firms computerized network, software, and hardware needs, Kimberly is a QuickBooks Pro Advisor and specializes in providing QuickBooks consulting services and financial software support to the firm’s business clientele. Kim is a standout leader in the firms tax practice area, assisting with personal and business tax preparation, tax planning and consulting.

Kimberly resides in Leesport Borough, Berks County with her family and pets.

Practice Areas

Tax Planning & Compliance

Our professional tax planning and advisory services focus on providing a comprehensive tax action plan for our business and individual clients.

Realizing Substantial Savings

By keeping abreast of the complex tax environment and understanding the effects of emerging issues and trends, we are able to help our clients realize substantial tax savings in a manner consistent with long-term strategic goals.

Audit & Accounting

Our audit and accounting service clients include smaller private businesses, municipal governments, and larger manufacturing and service firms. We provide professional accounting services and financial guidance to the degree required.

Long Term Advisory

Depending on need, we perform operational and financial audits, as well as review and compilation services. We view our role as accountants and auditors to be one of long-term advisors to our clients, making significant contributions to their financial success.

Business Planning & Consulting

As advisors to businesses, financial institutions and non-profit organizations, we are able to provide a high-degree of expertise in evaluating business opportunities. We make recommendations to management for both short-term decision making and the development of long range objectives and policies. We also offer our expertise in analyzing mergers, acquisitions, sales, and expansion opportunities.

Managing Growth

We emphasize strategic planning as a means of managing growth, minimizing taxes and preparing for the retirement of the business owner. We are dedicated to providing timely, accurate and meaningful financial information so that the client can make sound strategic management decisions to plan and realize definitive results.

Business Startup

We understand the opportunities… and pitfalls… that can occur when starting a new business. As professional advisors, we go to great lengths to ensure that the right decisions are made from the very start.

A Comprehensive Approach

Thanks to our comprehensive approach to serving client needs, we are prepared to undertake as much service as required by a particular client — from initial preparation of business books and records, to long term strategic business planning. For many of our small to medium-sized clients, our firm serves as the unofficial chief financial officer, supplying professional controller services on an affordable, part-time basis.

Financial & Retirement Planning

We work closely with individuals to design a financial program uniquely suited to their particular needs. We help each client attain individual financial, estate, and retirement goals through well-informed, objective and integrated planning strategies.

Ensuring Secure Growth

Although our interest centers on the client, we maintain close and effective communication with our clients’ other advisors (attorneys, business agents, bank trust officers, insurance agents, and investment managers) to ensure secure growth.

Software Training & Guidance

Financial Software Support

In today’s world, a small business depends on effective computer software for financial management.  Our QuickBooks ProAdvisor allows us to provide complete financial software support for our clientele. We can help you manage your accounting records by teaching you how to use QuickBooks for invoicing, paying expenses and employees, accepting payments, reconciling bank accounts and running reports to effectively and efficiently keep track of your finances.

Uniquely Matched to Each Client

From software installation, set up, operations training, and support – we provide complete QuickBooks guidance and services.  Additionally, we will recommend or work with your IT service provider to ensure the computer hardware you purchase will sufficiently handle your financial needs.

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Client Profile

Areas of Focus Menu
Areas of Focus

Individuals and Estates

Are you getting married, buying a home, having a baby or preparing for retirement? Do you have accumulated wealth and wish to plan for gifting or estate transactions? From annual income tax filings and investment consulting to planning for retirement and estate distribution, our team of professionals is here assist you.

You rescued us from a difficult situation. Thank you for all your help! We will be back.

Local Governments

Local Boroughs, Townships and Municipal Authorities comprise a significant portion of our audit practice. If you need an audited set of GASB compliant financial statements or simply an audited DCED report, the team at Long, Barrell understands governmental accounting and is here to help you. If a government needs assistance with financial matters that could impair your regular auditor’s independence, we are here to provide the consulting services needed so you can successfully maintain your established auditor relationship.

The financial statements they provided were concise and expertly prepared…we always know exactly where we stand.

Professional Service Providers

Our practice operates to fulfill the needs of fellow professional service providers: doctors, dentists, realtors, attorneys, engineers, architects, veterinarians, insurance sales persons. We understand what it means to be a professional and we work hard to make sure your financial and business needs are expertly addressed so you can focus on what you do best.

Wow, you blew my partners away! They love your passion and energy. They also appreciated your way of explaining things.


Light to Medium manufacturers and metal finishers alike are part of our client base in this business segment. Cost of Goods Sold and Inventory analysis are just two areas where you might find us helping you to analyze your financial statements with the goal of successfully maximizing your profits while minimizing your tax liabilities.

I was impressed with their ideas and wide range of knowledge.

Non-Profit Organizations

Managing the finances of a nonprofit requires accurate financial information to allow the members to focus on the organization’s charitable cause. When you need assistance assembling the records, or compiling the financial statements, IRS Form 990 or PA Charitable Organization reporting, let the staff at Long, Barrell help you. We proudly assist many local charities by providing the necessary accounting services so that your Organization can meet the various regulatory provisions and you can spend your time where it counts the most.

I can always count on Long, Barrell and Company to answer my questions and explain my options.

Small to Medium Size Businesses

Whether you are preparing to launch that new business venture or have been around to stand the test of time, you need a reliable business partner to assist with strategic planning. Corporations, Partnerships, LLCs, etc., tax planning and business valuation services are only part of the full services we offer to our small and medium size business partners. Let our expertise be your guide to success.

Our decision to expand was tough. Once we decided to go ahead, they helped us through the transition.

Construction Contractors

Residential home builders and subcontractors are a niche market for us. Let us assist you with your financial and tax advisory needs so you can track job costs to see where your profits are derived from at both the job level and company-wide.

They really understand our business…and what we’re up against in our market.

Resources Center

Financial Calculators

Ever wondered what your net worth is or where all of your money goes each month? We are providing these calculators as a service to our friends and clients.

While the results of each calculator should not be relied on as a definitive answer or solution, they can serve as a useful guide and a starting point in your detailed budgeting and financial planning.

Try the AICPA Total Tax Calculator to estimate the total amount you pay in taxes each year including income, sales, property, excise, etc.

Info Center

The internet presents a tremendous opportunity for people around the world to have virtually any type of information they need right at their fingertips.
Since most of our clients turn to us for their business, tax and financial needs, we have put together a “one-stop” links and database section which we hope you can use as your primary starting point for information.

At this section of our website, you can obtain those quick tax facts you can never remember (business mileage rate, 401(k) limitations, travel per diems, etc.). We also summarize the phone numbers and important tax rates and addresses for all 50 states and provide you with links to download state and federal tax forms.

Links to external sites are provided as a courtesy. They are not endorsed and their accuracy has not been verified by our firm or staff.

Contact Us

Business Hours Monday-Friday, 7:30am-4:30pm

Holidays: New Year’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving, the Friday after Thanksgiving, and Christmas
Address Long, Barrell & Co., Ltd
135 N. Prospect St.
Reading, PA 19606-1407
Request a call back to setup an accounting consultation.