We listen...and work hard to build a relationship that you can count on because it’s personal.
Achieve success through a consultative process with a team of experts.
Our first priority is to get to know you personally and understand your goals.
Standing: Jack W. Long, Jr, Edward J. Peifer, W. Lee Prussman, Kevin E. Bowman, James M. Pugh
Sitting: Tracey L. Etchberger, Sandra J. Epting, Dolores M. Murphy, Jennifer J. DeCarlo, Kimberly A. Fox
In Memory of
George S. Barrell
Jack W. Long, Jr is a member of the American and Pennsylvania Institutes of Certified Public Accountants. A practicing CPA for over forty years, he is the managing partner of Long, Barrell & Co., Ltd which he joined in 1975.
Professionally, he is a former President of the Reading Chapter of the PICPA. He has presented courses on accounting and auditing topics at various professional organizations. Jack serves as a peer reviewer of accounting and auditing practices for the PICPA with a specialty in firms auditing local government clients and retirement plans.
Jack has many construction and professional service clients. In addition to a CPA certificate obtained in 1973, he holds a Series 65 Securities License.
Jack serves as the audit partner or audit reviewer on all of the firm’s audit clients.
Jack resides in Denver, Lancaster County, with his wife.
W. Lee Prussman is a member of the American and Pennsylvania Institutes of Certified Public Accountants and the National Association of Certified Valuation Analysts. He has been employed by Long, Barrell & Co., Ltd. since 1982 and is a tax partner. Lee obtained his CPA license in 1990.
Lee has experience in personal, estate and business taxes and specializes in consulting and tax planning for individuals and small businesses. Lee is also a Certified Valuation Analyst, offering expertise in business valuations. He is on the Board of Directors for several not-for-profit organizations.
Lee resides in Brecknock Township, Berks County, with his wife.
Edward J. Peifer is a partner of the accounting, auditing, and quality control departments of Long, Barrell & Co., Ltd. He has been employed there since 1979, and obtained his CPA license in 1985.
Ed is a member of the American and Pennsylvania Institutes of Certified Public Accountants. He serves on various committees of the PICPA Reading Chapter of which he is past President. He is the Treasurer and member of various civic organizations.
Ed resides in Douglassville, Berks County, with his wife and two children.
Tracey L. Etchberger is a member of the American and Pennsylvania Institutes of Certified Public Accountants and the Association of Certified Fraud Examiners. A CPA since 2002 and a CGMA (Chartered Global Management Accountant), Tracey is responsible for the firm’s audit and attestation engagements, human resources, and also supports quality control.
In addition to preparing financial statement reviews and compilations for the firms small to medium size client base, Tracey specializes in serving the firms governmental audit clients. She periodically subcontracts with an external enitity to provide training on governmental and accounting fundamentals.
Tracey serves with the PICPA as a Peer Reviewer and on various Reading Chapter committees.
Tracey is a Lean Six Sigma Certified Green Belt in quality principles; a designation she earned while working in private industry.
Tracey resides in Penn Township, Berks County, with her husband and two children.
Our professional tax planning and advisory services focus on providing a comprehensive tax action plan for our business and individual clients.
By keeping abreast of the complex tax environmnet and understanding the effects of emerging issues and trends, we are able to help our clients realize substantial tax savings in a manner consistent with long-term strategic goals.
Our audit and accounting service clients include smaller private businesses, municipal governments, and larger manufacturing and service firms. We provide professional accounting services and financial guidance to the degree required.
Depending on need, we perform operational and financial audits, as well as review and compilation services. We view our role as accountants and auditors to be one of long-term advisors to our clients, making significant contributions to their financial success.
As advisors to businesses, financial institutions and non-profit organizations, we are able to provide a high-degree of expertise in evaluating business opportunities. We make recommendations to management for both short-term decision making and the development of long range objectives and policies. We also offer our expertise in analyzing mergers, acquisitions, sales, and expansion opportunities.
We emphasize strategic planning as a means of managing growth, minimizing taxes and preparing for the retirement of the business owner. We are dedicated to providing timely, accurate and meaningful financial information so that the client can make sound strategic management decisions to plan and realize definitive results.
We understand the opportunities… and pitfalls… that can occur when starting a new business. As professional advisors, we go to great lengths to ensure that the right decisions are made from the very start.
Thanks to our comprehensive approach to serving client needs, we are prepared to undertake as much service as required by a particular client — from initial preparation of business books and records, to long term strategic business planning. For many of our small to medium-sized clients, our firm serves as the unofficial chief financial officer, supplying professional controller services on an affordable, part-time basis.
We work closely with individuals to design a financial program uniquely suited to their particular needs. We help each client attain individual financial, estate, and retirement goals through well-informed, objective and integrated planning strategies.
Although our interest centers on the client, we maintain close and effective communication with our clients’ other advisors (attorneys, business agents, bank trust officers, insurance agents, and investment managers) to ensure secure growth.
In today’s world, a small business depends on effective computer software for financial management. Our QuickBooks ProAdvisor allows us to provide complete financial software support for our clientele. We can help you manage your accounting records by teaching you how to use QuickBooks for invoicing, paying expenses and employees, accepting payments, reconciling bank accounts and running reports to effectively and efficiently keep track of your finances.
From software installation, set up, operations training, and support – we provide complete QuickBooks guidance and services. Additionally, we will recommend or work with your IT service provider to ensure the computer hardware you purchase will sufficiently handle your financial needs.
Are you getting married, buying a home, having a baby or preparing for retirement? Do you have accumulated wealth and wish to plan for gifting or estate transactions? From annual income tax filings and investment consulting to planning for retirement and estate distribution, our team of professionals is here assist you.
You rescued us from a difficult situation. Thank you for all your help! We will be back.
Local Boroughs, Townships and Municipal Authorities comprise a significant portion of our audit practice. If you need an audited set of GASB compliant financial statements or simply an audited DCED report, the team at Long, Barrell understands governmental accounting and is here to help you. If a government needs assistance with financial matters that could impair your regular auditor’s independence, we are here to provide the consulting services needed so you can successfully maintain your established auditor relationship.
The financial statements they provided were concise and expertly prepared…we always know exactly where we stand.
Our practice operates to fulfill the needs of fellow professional service providers: doctors, dentists, realtors, attorneys, engineers, architects, veterinarians, insurance sales persons. We understand what it means to be a professional and we work hard to make sure your financial and business needs are expertly addressed so you can focus on what you do best.
Wow, you blew my partners away! They love your passion and energy. They also appreciated your way of explaining things.
Light to Medium manufacturers and metal finishers alike are part of our client base in this business segment. Cost of Goods Sold and Inventory analysis are just two areas where you might find us helping you to analyze your financial statements with the goal of successfully maximizing your profits while minimizing your tax liabilities.
I was impressed with their ideas and wide range of knowledge.
Managing the finances of a nonprofit requires accurate financial information to allow the members to focus on the organization’s charitable cause. When you need assistance assembling the records, or compiling the financial statements, IRS Form 990 or PA Charitable Organization reporting, let the staff at Long, Barrell help you. We proudly assist many local charities by providing the necessary accounting services so that your Organization can meet the various regulatory provisions and you can spend your time where it counts the most.
I can always count on Long, Barrell and Company to answer my questions and explain my options.
Whether you are preparing to launch that new business venture or have been around to stand the test of time, you need a reliable business partner to assist with strategic planning. Corporations, Partnerships, LLCs, etc., tax planning and business valuation services are only part of the full services we offer to our small and medium size business partners. Let our expertise be your guide to success.
Our decision to expand was tough. Once we decided to go ahead, they helped us through the transition.
Residential home builders and subcontractors are a niche market for us. Let us assist you with your financial and tax advisory needs so you can track job costs to see where your profits are derived from at both the job level and company-wide.
They really understand our business…and what we’re up against in our market.
Ever wondered what your net worth is or where all of your money goes each month? We are providing these calculators as a service to our friends and clients.
While the results of each calculator should not be relied on as a definitive answer or solution, they can serve as a useful guide and a starting point in your detailed budgeting and financial planning.
Try the AICPA Total Tax Calculator to estimate the total amount you pay in taxes each year including income, sales, property, excise, etc.
The internet presents a tremendous opportunity for people around the world to have virtually any type of information they need right at their fingertips.
Since most of our clients turn to us for their business, tax and financial needs, we have put together a “one-stop” links and database section which we hope you can use as your primary starting point for information.
At this section of our website, you can obtain those quick tax facts you can never remember (business mileage rate, 401(k) limitations, travel per diems, etc.). We also summarize the phone numbers and important tax rates and addresses for all 50 states and provide you with links to download state and federal tax forms.
Links to external sites are provided as a courtesy. They are not endorsed and their accuracy has not been verified by our firm or staff.